IT

ANASTASIA NOVAIA

ANASTASIA NOVAIA

Anastasia Novaia is a Russian‑born, Milan‑based strategic merchandise planning consultant with over 16 years of experience in fashion buying and retail strategy. A graduate of Milano Fashion School, she has led merchandising roles at Céline, ZARA.com, 12 STOREEZ, ARKET and Sleeper. Since 2024, she consults, speaks and teaches across brands in Milan and internationally.

IT

ANASTASIA NOVAIA

Anastasia Novaia is a Russian‑born, Milan‑based strategic merchandise planning consultant with over 16 years of experience in fashion buying and retail strategy. A graduate of Milano Fashion School, she has led merchandising roles at Céline, ZARA.com, 12 STOREEZ, ARKET and Sleeper. Since 2024, she consults, speaks and teaches across brands in Milan and internationally.

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